About Me
Andy, as an Analytics Leader with over 7 years of experience driving digital transformation for global brands, including Adobe Inc. Renowned for delivering actionable insights and designing optimization strategies that enhance performance and user experiences, he specializes in leveraging Big Data and advanced analytics to solve complex business challenges. A contributor to research projects and peer reviewer for marketing & analytics publications.
Passionate about empowering organizations to maximize outcomes, he combines deep industry expertise with a commitment to sharing knowledge and best practices in data analytics and customer experience optimization.
Andy’s Strategy Pyramid
Strategy starts with the purpose: WHY we exist, WHAT we value, and the vision that guides us. From there, it shapes our strategic intent, what we choose to focus on, and the frameworks and resources we rely on. This leads to clear targets, measurable performance, and a roadmap for HOW we test and communicate success.
Each step: Mission, Values, Vision, Strategic Intent, Drivers, Enablers, Targets & Initiatives, Performance Indicators, and Strategy Map that helps build a clear path from intent to action.
It’s a living journey, not just a plan, but a guide that adapts to change and drives results!!
“Strategy is not the consequence of planning, but the opposite: its starting point.”
Professional Experience
As a mentoring student at events such as the Google Hackathon, I have supported innovative projects and initiatives. My focus is on developing data-driven strategies and performance frameworks, leveraging analytics and business intelligence solutions across retail, tech, and financial services sectors.
Additionally, my collaborations with experts from some of the world's leading tech companies — including Google, Microsoft, Amazon, SAP, and Figma in San Jose US, a vibrant hub of technological and AI transformation, have given me a unique perspective. This experience has deepened my understanding of industry challenges and equipped me to deliver impactful results.
