Publication & Articles

The Seven Pillars of Value: Building Sustainable Customer Retention Systems
The Seven Pillars of Value is a powerful force for loyalty that lifts everyone🤝 While some are focused only on growth, true retention means delivering value to your team, partners, and the planet🌱 Harnessing data-driven strategies can boost loyalty and create a positive impact for all🌍

Customer Lifetime Value: The Ultimate Metric for Retail Success
Ready to turn shoppers into loyal fans? Mastering Customer Lifetime Value is the secret💎 While everyone's focused on rising acquisition costs, smart retailers are boosting loyalty and maximizing profits by focusing on what truly matters🚀 This proactive approach beats just staying afloat when the market gets tough📈

Customer Data Platforms: The Technology Driving Modern Retail Retention
Customer Data Platforms are the secret sauce for retail growth that never quits🚀 While everyone's focused on the latest tools, CDPs unlock the power of unified insights to turn every shopper into a loyal fan🛍️ Personalizing the journey and smarter retention beat generic marketing every time✨