Publication & Articles

Customer Analytics: Scaling Retail Personalization for Retention
Forget costly customer acquisition🙅♀️ My latest research proves retention is where the real money is 💰, costing 5x less📉 This shift is already in motion in Hong Kong retail, which saw an 8.7% YoY sales swing in September 2024📈 Smart retailers are using customer analytics, CDPs, and omnichannel strategies 🛍️💻📱 to reshape their business models and find lasting success✨🚀