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Customer Analytics: Scaling Retail Personalization for Retention
E-commerce Strategy Andy CHAU E-commerce Strategy Andy CHAU

Customer Analytics: Scaling Retail Personalization for Retention

Forget costly customer acquisition🙅‍♀️ My latest research proves retention is where the real money is 💰, costing 5x less📉 This shift is already in motion in Hong Kong retail, which saw an 8.7% YoY sales swing in September 2024📈 Smart retailers are using customer analytics, CDPs, and omnichannel strategies 🛍️💻📱 to reshape their business models and find lasting success✨🚀

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