Publication & Articles
Customer Analytics: Scaling Retail Personalization for Retention
Forget costly customer acquisition🙅♀️ My latest research proves retention is where the real money is 💰, costing 5x less📉 This shift is already in motion in Hong Kong retail, which saw an 8.7% YoY sales swing in September 2024📈 Smart retailers are using customer analytics, CDPs, and omnichannel strategies 🛍️💻📱 to reshape their business models and find lasting success✨🚀
Building a Continuous E-commerce Optimisation Culture
Build a winning e-commerce culture where every test sparks progress, and it's all about data over guesswork📊 While some are still guessing, real progress comes from making testing a launchpad for unstoppable growth🚀
A/B Testing Strategy & Implementation Framework
Product-Led Growth is all about making your product the hero, and it's alive and kicking✨ While everyone's going for big launches, we turn every A/B test into a launchpad for smarter insights and happier users💡 Unstoppable conversion gains come from building, testing, growing, and then repeating the process🔄
Mastering User Experience Analytics for E-commerce
Transforming your e-commerce game is alive and kicking🚀 While everyone's going digital, customers still crave a blend of smart analytics and real insights✨ Discovering what they really want beats just selling products, leading to unstoppable growth📈
